Strengthening the market position of Oasis Premium Resorts as a provider of premium resorts

Oasis Premium Resorts and Mountain Residences announce the expansion of their partnership. Oasis Premium Resorts takes over the franchise organisation and operation of the Aparthotels and Chalets that Mountain Residences has developed under the PURE Resorts label. With the acquisition of the operation of PURE Resorts, Oasis Premium Resorts expands its portfolio to eight premium resorts.

Stronger in Austria

Oasis operates premium resorts in Europe. Since the beginning of this year, Oasis has been running the management and rental of the Austrian PURE Resort Ehrwald. The announced acquisition strengthens the market position of Oasis Premium Resorts in Austria. The company is responding to the growing demand for holidays in Europe, not only in the Netherlands, but also in surrounding countries. Besides winter sport, the Alps are becoming more and more popular holiday destinations in summer, spring and autumn.

Strengthening Partnership

The announced collaboration continues the already successful partnership between the two parties in Ehrwald and Seefeld in Austria. Oasis Premium Resorts already operates PURE Resort Ehrwald and Oasis Princess Bergfrieden and is now being expanded with the PURE Resorts in Schruns and Westendorf.

André Roelofs: "This partnership fits in seamlessly with our growth objectives."

Mountain Residences is developing elegant high-end resorts in Austria and will also do so in the Netherlands, Germany and Switzerland. By transferring the operations of PURE Resorts, it can now focus on its speciality, real estate development. André Roelofs, CEO of Oasis Premium Resorts, says: “This partnership fits in seamlessly with our growth objectives. Both our resorts and market approach are fully aligned with those of PURE Resorts. We look forward to welcoming the beautiful newly developed resorts as well as the newly to be developed Mountain Residences resorts in our portfolio of premium resorts.”


Marc de Vocht and Mark Smits, Managing Directors Mountain Residences: “Oasis Premium Resorts is a solid partner and for PURE Resorts a logical 'next step' for our company. With Oasis Premium Resorts, a very experienced and knowledgeable organisation on both an operational and commercial level, we have all the certainty for continuity for our co-investors and owners of the accommodations. The names of the four PURE Resorts will remain unchanged. Mountain Residences will remain involved with the PURE resorts as an advisor.